AI Insights · Timothy · January 2025
Top 5 Beauty Retail Apps on iOS in UAE Q4 2024
Explore the performance trends of the leading beauty retail apps on iOS in the UAE during Q4 2024, with insights on downloads and active user metrics.
In the fourth quarter of 2024, the beauty retail sector on the iOS platform in the United Arab Emirates saw varied performances among the top applications, as detailed by Sensor Tower's data.
Sephora UAE: Beauty,Make up demonstrated a fluctuating trend in weekly downloads, starting at approximately 2.7K and peaking at 4.3K towards late November. The app maintained a stable number of weekly active users, ranging from 18.6K to 22.2K.
The باث&بودي وركس app showed a gradual increase in weekly downloads, beginning at 1.8K and reaching a high of 2.1K in mid-December. Active users followed a similar pattern, starting at 8K and peaking at 8K in mid-December.
FACES Beauty – فيسز experienced significant growth in downloads, with numbers rising from 550 to a peak of 3K by late November. Active users steadily increased from around 11K to nearly 15K during the same period.
For Nice one | نايس ون, downloads showed a consistent upward trend, reaching 1.4K by late November. The app's active users also rose from 3.1K to over 4.1K, indicating a growing user base.
Lastly, Nykaa – Makeup/Beauty Shopping maintained a steady download rate, with numbers hovering around 350 to 490. Active users increased slightly, from 5.5K to a peak of 6.1K in mid-November.
These insights provide a snapshot of the competitive landscape among beauty retail apps in the UAE. For more detailed analytics and trends, visit Sensor Tower.
